As concerns the global crisis to Google Adsense

To all concerned about the global crisis, the fall of the Wall Street and the devaluation of some currencies. But this is not just the Americans, considering that blogs rely heavily on that country and may affect us. Already many countries are affected economically, the companies reviewed twice exports and investment unnecessary (in advertising, technological renovation, etc.).. This uncertainty is to think before doing something.

I do not have much knowledge on global economy, not on economic indicators that move at the time, but I assure you that after reading several articles I am ready to write something, that certainly is not very far from reality … in the medium term.

Let’s talk about the crisis and the Internet.

As you can realizes that in the blogs in Spanish lack of sponsors and advertising in their language, especially Latin Americans. There may be two reasons (as I): costs of advertising dollars, and lack of confidence in new technologies.

In the Google AdSense program is being done a great job for SMBs that rely on this system and adapt to their benefits, although it is noteworthy that there is not so much quantity and variety of ads as in English.

While benefiting in an advertisement efficient, economical and distributed throughout the network, the costs of which can dispense the van to avoid: some are already thinking about not proceeding with its migration office at the Asian continent and think in large numbers to dismiss employees (even ‘forced vacation’).

While Google seems to me to the stable medium term, although we know the main income is advertising. It may be reduced somewhat the growth of the internet, that the new generation of dated technology a few years the output of new products, but people will continue to use services, including free (for the client, although the company providing you generating costs , Obviously).

How the crisis affects the blog using Adsense?

In the short term I think that very shortly, as companies that use this system of advertising usually deposited large sums and they are many thousands who paid in advance. That is, and that the investment they have made can not withdraw, but once that the fallout is over, the insurance account executive and marketing director will think twice, taking into account that this is a company affected by the crisis.

At the medium term, we may see a lack, rather than a reduction in advertising, perhaps not of much quality, or that the promotions offered or sale price is not commensurate with the market increases, lack of offers and promotions in short , Things that do not attract too much to potential buyers.The clicks will not disappear, the impressions either, but if the purchases, that means that trade will think twice renew the strategy in Adsense.

But I can guess that they no longer talk only of Adsense, but a substantial fall in the entire network, not just be limited to advertising but will include: hosting, domains, services, technology, gadgets, and so on. It is also possible a run and drop the price of roles, and thus, perhaps, shares of Google not to miss: decrease earnings per click to the owner of the blog, for instance.

In short: very well would not give an estimate, sure I am wrong, but in the next 3 months, the economy is very unstable (Remember the black Friday, a result of the collapse of several Internet companies?), Which inevitably will come soon blogs. May be declining profits of up to 10%, except that the companies cease to invest in more expensive and invest in the Internet.

What affects the economic crisis to blogs?

Here is easier to talk.Because we have no hidden figures, or too many values. It is very important to pay attention to the following paragraphs and verify what we say.

Increased hosting service: if you increase the power (electricity) in the U.S., surely will accrue costs of this web hosting service. Like, if that increases the cost of inputs (hardware, software, etc).

Increased communication and internet connection: the same as for the hosting, can be increased by various factors. Added to that some companies have to face losses on low demand, even sites that migrate to other services, or reduction in consumption. This includes: internet access, broadband, data traffic, VoIP, and so on.

Increase in the price of software licenses: those that use free software (free, not free), may see that maybe does not change much, and I mean that it might be a minimal increase but not much more than acceptable.In contrast, proprietary software, licenses and harsh that already have high costs, will be even greater, transferring the losses to Pagu price to the user. When this occurs, with the rise of rights and licensing, music rights, etc, are indirectly promote the use of P2P networks and exchanges, increasing the “piracy”.

Cutting staff: it is possible, though in the technological sphere does not work so many people; the dattacenters also have people working! (I thought it was handled alone machines, already! - joke).

If your provider is hosted in the United States, can surely be more affected than if you stay in other countries, and will affect more tangible form of the crisis. Also international entities such as ICANN, and the “nic” could be affected, and surely we’ll see an increase in the domains.

There will also be companies that decide to be competitive in price and sacrifice a little quality: reducing resources, or strictly limiting them to what was contracted, reduce speed, accommodate more sites on a server, and why not break some things with the escuza of “if you do not happy, hire extra.

Our supplier for example, last month he was forced to raise prices has long maintained that, even with the crisis in Argentina in 2001 did not hiso increases, but the cost of living and Inflation lead to companies having to take such measures so as not to affect the proper service they offer. It goes without saying that I was in total agreement when they increased their prices, there are no more stable and affordable services like them.

How affect Internet services? Already those of Google?

Accordingly to the above, the social networks continue to grow, will be the limit of its resources to stay on-line under the best conditions, some will have to proceed in any way to reduce costs and make stable their resources (technological and economic ).

And I know, maybe it is very dramatic what I say, but there are a lot of uncertainty. I really do not know that it can be, and I trust that while it is not possible a quick solution, things have stabilized a bit.